Digital Business Glossary

Get Simple Clear Definitions to Commonly Used Terms Relating to eCommerce, Business, Entrepreneurship and Digital Space.

The Definition of Branding

Branding

The Definition of Branding Branding – is the activity of crafting an identity and personality that stands out and creates affinity with your audience. This includes crafting everything from a logo to a colour palette, brand usage guidelines, communication style and tone and values all relative to the public/s you wish to appeal to. Branding is not

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