Generate more leads & sales

Website Design for Accountants

Professional Website Design for Accountants, Financial Planners and Professionals in the Finance Industry.

Website Design for AccountantsIf you own an accounting firm, or you are a professional bookkeeper, financial planner or any other financial professional looking to establish a strong online presence then you need to start with a high quality website.

Website Design for Accountants

"Your company’s website is the single most important space to gain new clients."

A website is a vital component in building a strong online presence. In fact, your website is the foundation of everything you do online to promote your business.

If you are looking for a professional website designer to help you with your accounting website or any financial industry website for that matter, then look no further. SME Rocket has 13+ years of experience designing high quality websites for financial services businesses.


Do You Want to Generate More Leads and Win More Clients for Your Financial Services Business?

We live in a busy, competitive Digital Age where information is readily available and time is scarce. Attracting the attention of your potential clients, building interest, earning trust, and encouraging action is vital to not just survive but to thrive.

A professionally designed website that is tailored to financial services audiences is the foundation on which all other marketing and promotion is built. With a tailored website design for accountants and financial services businesses it becomes easier to attract the right clients and build the trust needed to convert leads into sales.

Key Website Elements

How to Create an Accounting Website that Works

A website design for accountants, in reality, needs to be designed for for the potential clients of accountants. It is important to ensure that the prospects for your financial services business find what they are looking for when visiting your website.

Build Trust by Displaying Your Affiliations & Partners

You are often known by the company you keep.

As a professional accountant, bookkeeper or financial planner, you will no doubt belong to a membership association and use well known financial software. It is important that when choosing a website design for accountants package, your affiliations are displayed. 

To enhance your own image, it is important to position yourself with leaders in your industry. This is a basic public relations technique which can be used to great effect to build trust without your visitors.

Website Design for Accountants
Website Design for Accountants
Website Design for Accountants
Website Design for Accountants
Website Design for Accountants
Website Design for Accountants

A Good Website Should Have Consistent Brand Integration

To be recognizable and attract attention, it is essential that your branding is on point.

A professional website design for accountants must have consistent branding that creates a positive and long lasting impression.

The power of good branding should not be underestimated when it comes to building trust and recognition. 

Mobile Responsive Website Design For Multi-Device Visitor Access

In today’s Digital Age your customers and prospects use a wide range of devices to access the Internet.

A user journey from awareness of your business to interest in your services to reaching out to do business is often done across multiple devices.

Your accounting or finance website needs to be compatible with common mobile devices as well as tablets and desktop. 

Your Financial Services Content Should Be Optimised for Google

Another vital component of website design for accountants and financial services websites is to be search engine friendly, especially Google friendly.

The way to do this is to focus on the needs of your visitors as this is what Google is looking for.

A high-quality website will be designed for usability and thus searchability.

Website Navigation Makes it Easy for Your Visitors to Find Information

A website design for accountants that focuses on usability will have to have a clear and easy to use navigation structure.

Website navigation starts with information architecture, this is a fancy way of saying you need to make a list of all the webpages you want on your website.

Your webpages should also be grouped into related content and a hierarchy if needed.

The key is to think logically about your information. If you have a ‘Services’ overview webpage then logically any individual services pages should be group together with this main services page.

Having a website that has easy to use navigation will make the user experience easier for your visitors and often lead to more page views which is a good usability signal to Google and important for ranking.

Quality Content is Essential for your Accounting Website

It may be a Cliche, but Content is still King and it is important to understand that a website design for accountants or any other business, in simple terms, is really just a frame for your content.

Your content, like a painting, is what is really important and where you want your visitors to focus their attention.

A good frame or website supports the communication of its contents without being distracting. A website design is only as good as its content, and by content we mean the text and images that make up each webpage.

Need help creating better content for your visitors and search engines? We can help.

Make an Impact with a Strong About Us Page

A strong ‘About Us’ page can turn a prospect into a client.

Building a relationship with someone requires that they get to know you. What is your purpose, your mission, your vision? What are your values, your culture? What is your backstory or the journey you have taken that has made you into the company you are today? What is it that you do that can add value to your client or their business?

A well written about page helps potential clients find common ground and relate to you. It makes you real and builds trust.

Images of your offices, team members, successes, etc, can all add up to a great about us page.

Your Accounting Services Must Communicate Value & Benefits

When it comes to presenting your accounting or financial services, it is important to be clear about what you offer.

Do not use jargon and be sure to focus on the benefits of each service.

Use an overview web page to present all your services and then link to individual webpages for each service to allow your visitors to explore each service in more detail if they wish to.

Want More Clients? Make Sure You are Easy to Contact

If you are investing in a website for your accounting firm or financial services business then naturally, you want people to be able to contact you.

This is best done by using multiple contact methods and ensuring contact details are highly visible on every webpage on your website.

Client Testimonials Provide Proof of Good Service

Adding client testimonials to your website is a great way to build trust.

Using testimonials, case studies and success stories to demonstrate quality service delivery shows that you are confident about delivering on your service promises. Trust is important in any business, in an accounting of financial services business, trust is doubly important.

Make sure your website design for accountant or financial services includes testimonials, it is an important step to increasing lead conversions.

High Quality Images & Graphics Communicate Quality and Standards

The quality of your images and graphics you use on your website affects how your visitors perceive your business.

Low quality images can create the perception of low quality services or lack of professionalism.

A good quality financial services website will include images that are of good quality and that support your message.

Website Packages

Website Design Packages & Pricing for Accountants

SME Rocket offers a range of website design packages to suit the needs of accountants and financial services professionals large and small. Our packages include the essentials needed to launch a professional looking website that can be scaled and upgraded as a when needed.

If you are looking for an affordable alternative to custom website design that offers a great balance between modern website design and functionality then its time to choose your website design package. 

Accounting website packages start from R 7995. Our website design for accountants packages are priced according to the number of starting webpages 5, 10 or 20 pages. Additional pages can be added and every website can be upgraded and scaled as needed.

More than Just Websites for Accountants

Branding & Digital Marketing for Accountants

Having a professional website for your accounting firm is a good start and gives you a strong foundation. But website’s don’t simply generate traffic and leads on their own. You need a strategy and the right follow through to be successful online

SME Rocket offers the widest range of branding and digital marketing services to support your website and your business growth.

Whether you need to rebrand, upgrade your existing branding or you are a new accounting firm needing an eye catching logo, we can help.

To drive traffic to your website and generate qualified leads SME Rocket offers digital marketing solutions which include paid online advertising, search engine marketing, social media marketing, email marketing campaings and more.

SME Rocket is your partner in building your accounting or financial services business. We’ll help you Conquer Digital Space™.

Website Design for Accountants FAQs

Frequently Asked Questions

Got questions about website design tailored to financial service companies? Here you will find the answers to the most frequently asked questions about our website packages and how they relate to financial services businesses. If your question is not listed below please get in touch and we’ll do our best to answer you.

Yes, accountants do need a website. Having a website has numerous benefits, including:

  1. Establishing an online presence
  2. Showing potential customers you are not a fly-by-night business
  3. Share important service information and offerings
  4. Provide contact details and directions
  5. Support digital marketing campaigns by serving as a place to direct advertising traffic
  6. Share educational and service related content through a blog
  7. A website is an absolute must to generate search engine traffic

In fact the reasons for having a website and the benefits it offers are too numerous to fully include here. Suffice it to say, if you don't have a website and your competition does you are going to lose business.

A good accounting website starts with a professional website design for accountants that not only makes it easy for prospects to find your contact details but makes it easy for them to learn about your services and their benefits.


A quality website will also be mobile friendly, have great usability and be search engine friendly.

An accounting website is a website that has been specifically designed for an accountant or financial services company in order to help them to generate quality leads and sales.

It will feature informational content and images that communicate clearly to financial services prospects and meet with their expectations.

It also makes it easy to find contact details and request further information.

Yes, you do need a website for your bookkeeping business. Having a website has numerous benefits, including:

  1. It is the foundation of your online presence
  2. Shows potential clients you are not a fly-by-night bookkeeping business
  3. Lets you share your service information and offerings
  4. Shows contact details and directions
  5. Supports your digital marketing campaigns
  6. Share educational content and successes using a blog
  7. A website is vital to generate search engine traffic

Investing in a website design for accountants, bookkeepers and other financial services can help you grow your business.


Tell us about your Website Requirements

Whether you wish to purchase a website design package or invest in a custom website design for your accounting business, we can help guide you through the process.

Get in touch

Email us


+27 74 545 9515

Head office

Johannesburg - South Africa

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Request a Website Design Review/Consultation/Quote

Based on your answers, we will be in touch to schedule a website review or a consultation* or we will provide you with a quote and recommendations.

* Initial consultations are done using Zoom or Teams  and take +- 30 minutes. Face-to-face meetings may be arranged afterwards as needed. JHB only

We build website that look great, are search engine friendly and generate leads and sales. To help spread your investment we also offer payment plans.
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