Generate more leads & sales

Website Design for Small Business

Professional Website Design for Small Business Owners who are serious about building an online presence to generate leads and sales.

Professional Website Design for Small Business Owners who are serious about building an online presence to generate leads and sales.
Professional Website Design for Small Business Owners who are serious about building an online presence to generate leads and sales.

Website Design for Small Business – Learn everything you need to know as a small business owner about website design geared to help you grow your business. SME Rocket offers the widest range of business websites packages for South African entrepreneurs.

A website is a vital component in building a strong online presence. In fact, your website is the foundation of everything you do online to promote your business.

If you are looking for a professional website designer to help you with your small business website then look no further. SME Rocket has 13+ years of experience in high quality website design for small business.


Do You Want to Generate More Leads and Win More Clients for Your Small Business?

We live in a busy, competitive Digital Age where information is readily available and time is scarce. Attracting the attention of your potential clients, building interest, earning trust, and encouraging action is vital to not just survive but to thrive.

A professionally designed website that is tailored to your small business market is the foundation on which all other marketing and promotion is built. With a tailored website design for small business, startups and entrepreneurs it becomes easier to attract the right clients and build the trust needed to convert leads into sales.

Key Website Elements

How to Create a Small Business Website that Works

A website design for small business, in reality, needs to be designed to appeal to your potential clients more than your own preferences. It is important to ensure that your visitors can easily find the product and service information they are looking for when visiting your website.

Build Trust by Displaying Your Affiliations & Partners

You are often known by the company you keep.

As a small business, you will no doubt belong to a membership associations or have product or technology partners. It is important that when choosing a website design for small business package, your affiliations are displayed. 

To enhance your own image, it is important to position yourself with leaders in your industry. This is a basic public relations technique which can be used to great effect to build trust without your visitors.

Website Design for Small Business
Website Design for Small Business
Website Design for Small Business
Website Design for Small Business
Website Design for Small Business
Website Design for Small Business

A Good Website Should Have Consistent Brand Integration

To be recognizable and attract attention, it is essential that your branding is on point.

A professional website design for small business must have consistent branding that creates a positive and long lasting impression.

The power of good branding should not be underestimated when it comes to building trust and recognition. 

Mobile Responsive Website Design For Multi-Device Visitor Access

In today’s Digital Age your customers and prospects use a wide range of devices to access the Internet.

A user journey from awareness of your business to interest in your services to reaching out to do business is often done across multiple devices.

Your small business website needs to be compatible with common mobile devices as well as tablets and desktop. 

Your Small Business Content Should Be Optimised for Google

Another vital component of websites for small businesses is to be search engine friendly, especially Google friendly.

The way to do this is to focus on the needs of your visitors as this is what Google is looking for.

A high-quality website will be designed for usability and thus searchability.

Website Navigation Makes it Easy for Your Visitors to Find Information

A website design for SMEs that focuses on usability will have to have a clear and easy to use navigation structure.

Website navigation starts with information architecture, this is a fancy way of saying you need to make a list of all the webpages you want on your website.

Your webpages should also be grouped into related content and a hierarchy if needed.

The key is to think logically about your information. If you have a ‘Services’ overview webpage then logically any individual services pages should be group together with this main services page.

Having a website that has easy to use navigation will make the user experience easier for your visitors and often lead to more page views which is a good usability signal to Google and important for ranking.

Quality Content is Essential for your Small Business Website

It may be a Cliche, but Content is still King and it is important to understand that a website design for small business or any other business, in simple terms, is really just a frame for your content.

Your content, like a painting, is what is really important and where you want your visitors to focus their attention.

A good frame or website supports the communication of its contents without being distracting. A website design is only as good as its content, and by content we mean the text and images that make up each webpage.

Need help creating better content for your visitors and search engines? We can help.

Make an Impact with a Strong About Us Page

A strong ‘About Us’ page can turn a prospect into a client.

Building a relationship with someone requires that they get to know you. What is your purpose, your mission, your vision? What are your values, your culture? What is your backstory or the journey you have taken that has made you into the company you are today? What is it that you do that can add value to your client or their business?

A well written about page helps potential clients find common ground and relate to you. It makes you real and builds trust.

Images of your offices, team members, successes, etc, can all add up to a great about us page.

Your Services Must Communicate Value & Benefits

When it comes to presenting your products and services, it is important to be clear about what you offer.

Do not use jargon and be sure to focus on the benefits of each service.

Use an overview web page to present all your services and then link to individual webpages for each service to allow your visitors to explore each service in more detail if they wish to.

Want More Clients? Make Sure You are Easy to Contact

If you are investing in a website for your small business then naturally, you want people to be able to contact you.

This is best done by using multiple contact methods and ensuring contact details are highly visible on every webpage on your website.

Client Testimonials Provide Proof of Good Service

Adding client testimonials to your website is a great way to build trust.

Using testimonials, case studies and success stories to demonstrate quality service delivery shows that you are confident about delivering on your service promises. Trust is important in any business, in a small business, trust is even more important.

Make sure your website design incorporates testimonials, it is an important step to increasing lead conversions.

High Quality Images & Graphics Communicate Quality and Standards

The quality of your images and graphics you use on your website affects how your visitors perceive your business.

Low quality images can create the perception of low quality services or lack of professionalism.

A good quality small business or startup website will include images that are of good quality and that support your message.

Website Packages

Website Design Packages & Pricing for Small Businesses

SME Rocket offers a range of website design packages to suit the needs of small business large and small. Our packages include the essentials needed to launch a professional looking website that can be scaled and upgraded as a when needed.

If you are looking for an affordable alternative to custom website design that offers a great balance between modern website design and functionality then its time to choose your website design package. 

Small business website packages start from R 4495. Our website design for small business packages are priced according to the number of starting webpages One pager, 5, 10 or 20 pages. Additional pages can be added and every website can be upgraded and scaled as needed.

More than Just Websites for Small Business

Branding & Digital Marketing for Small Businesses

Having a professional website for your small business is a good start and gives you a strong foundation. But website’s don’t simply generate traffic and leads on their own. You need a strategy and the right follow through to be successful online

SME Rocket offers the widest range of branding and digital marketing services to support your website and your business growth.

Whether you need to rebrand, upgrade your existing branding or you are a new business needing an eye catching logo, we can help.

To drive traffic to your website and generate qualified leads SME Rocket offers digital marketing solutions which include paid online advertising, search engine marketing, social media marketing, email marketing campaings and more.

SME Rocket is your partner in building your small business or startup. We’ll help you Conquer Digital Space™.

Website Design for Small Business FAQs

Frequently Asked Questions

Got questions about website design for small business? Here you will find the answers to the most frequently asked questions about our small business website design. If your question is not listed below please get in touch and we’ll do our best to answer you.

The purpose of a website for a small business is ultimately to generate leads and sales.


However, to a visitor the purpose is to find out information about your small business, its products and services and how to contact or get directions to your business.


Thus, for a small business owner to achieve their purpose of generating leads and sales they first need to help their visitors achieve their purpose of finding information.

The cost to build a website for a small business in South Africa varies enormously. 

Website design for small business can start as low as R 500 and go up to as much as R 50 000 or even more.

There are many factors that will determine the price as well as what payment options are available.

The length of time to takes to build a website for a small business depends on the type of website design.


A custom website design will take much longer that a website design package which uses a ready made website design in the form of a website template.


A website with 5 web pages will be much faster to build than a website with 50 pages.


On average, it takes 2 - 5 days to build a small business website when a website design package is used. This also assumes that all content (images and text) have been received from the client before staring the build and does not include the time taken by the client to review the website design.

There is no set rule as to how many pages a small business website should have.


To avoid becoming overwhelmed with the website design process, 5 - 10 web pages is probably a good start when building a small business website for the first time.


However, if you ever want to generate traffic from search engines like Google then your website should probably have hundreds of web pages to target all relevant search terms.


Adding hundreds of web pages is not something most small business are capable of and so this can be done over a period of months or even years with the help of a small business SEO specialist like SME Rocket.

The most important content categories for a small business website to include are:

  • Product and Service information including benefits, features and pricing
  • Company information such as history, years of operation, mission, values, team members, etc.
  • Contact details including phone, email address, physical address and social networks
  • Testimonials, success stories, case studies, industry reports, whitepapers, ebooks etc. 

The above content types are essential for website design for small business though there are other content types too such as blog articles which are also incredibly useful.

There are many elements that should be included in website design for small business with each element serving a purpose.

  • Navigation - Navigation menus and links help visitors find their way around your website and are vital.
  • Hero Section - a Hero section typically includes a heading related to your business, a short introductory paragraph and a call-to-action button to get visitors to view a key web page and usually an image related to your products or services.
  • Additional calls-to-action and contact details such as phone numbers or WhatApp buttons are very important.
  • Images and Video - Images and video can help make your products and services more interesting and real to your visitors.
  • Trust Elements - testimonials, case studies, partner or client logos can all help increase trust.
  • Brand Identity - a website design for small business must include consistent branding elements such as a good logo design that is easily recognisable as well as consistent use of colour and fonts.

The effectiveness of website design for small business is dependent on how well the website is built.


This includes what technology it uses and especially how relevant and well written its content is and how many web pages it has that are optimised for industry search terms.


The quality of a website's images and graphics and how fast it loads is also very important.


Usability in terms of information layouts, navigation and mobile use is also essential.


In short, the effectiveness of a small business website comes down to how much planning, quality and effort are put into it.


WordPress is an excellent choice for a website design for small business!

In fact, WordPress is the most popular website design tool as it is enormously powerful, scalable, relatively easy to use, search engine friendly, customisable and well supported.

Today, WordPress powers more than 40% of the world's websites and it continues to grow.


Tell us about your Website Requirements

Whether you wish to purchase a website design package or invest in a custom website design for your small business, we can help guide you through the process.

Get in touch

Email us


+27 74 545 9515

Head office

Johannesburg - South Africa

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Request a Website Design Review/Consultation/Quote

Based on your answers, we will be in touch to schedule a website review or a consultation* or we will provide you with a quote and recommendations.

* Initial consultations are done using Zoom or Teams  and take +- 30 minutes. Face-to-face meetings may be arranged afterwards as needed. JHB only

We build website that look great, are search engine friendly and generate leads and sales. To help spread your investment we also offer payment plans.
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