Brand Identity Services

Your Brand Isn’t Just a Logo, It’s Every Impression You Make

Our brand identity services help you create a visual and verbal identity that aligns with your strategy, connects with your audience, and builds long-term trust.

Your brand identity is more than a logo; it’s the complete system of visuals, voice, and messaging that shapes how people experience your brand.

Brand Identity Services Shortcuts

Brand Identity Challenges
Brand Identity Services Guide
Brand Identity Features
Related Services
Brand Identity Services FAQs
Brand Identity Services Enquiry

Brand Identity Challenges

If Your Brand Looks Off, Everything Feels Off

Your brand visuals feel outdated, inconsistent, or amateur

You don’t have clear, ready-to-use brand assets or guidelines

Your marketing and messaging feel disconnected from your look

Your logo or colour palette no longer reflects your business

You’re embarrassed to send people to your website or materials

Customers don’t recognise or remember your brand

You’ve grown or pivoted, but your identity hasn’t kept up

Yes, I Need Help with My Brand Identity

Brand Identity Services Guide

Learn more about our Brand Identity Services for SMEs

When your visuals and voice don’t align, you lose trust, clarity, and conversions. We design brand identities that are memorable, consistent, and easy to apply across your website, marketing, packaging, and more.

Click on the tabs to explore…

Turn Outdated, Inconsistent, or Amateur Visuals into a Professional Image

When your brand looks unpolished, people assume your business is too.

We help you design or redesign your brand visuals to create a modern, consistent, and professional identity that builds trust from the very first impression.

A brand look that feels fresh, relevant, and credible

Visual consistency across print, web, social, and signage

Professional logo, colour palette, and typography system

Design that aligns with your business maturity and goals

You look like a brand people want to trust, follow, and buy from.

Comprehensive Brand Guidelines Help You Stay Consistent

If you don’t have brand guidelines, your visuals go off-course fast.

We create a clear, easy-to-use brand toolkit that ensures anyone creating marketing, design, or content knows how to stay on-brand.

Professionally designed logo files for every use case

Colour and typography specifications for consistency

Visual do’s and don’ts to keep things aligned

Optional brand identity guide for internal or external use

Your brand stays sharp, cohesive, and consistent wherever it shows up.

Marketing and Messaging Work Together to Connect

When your look and your words don’t match, your message gets lost.

We align your visuals and voice, ensuring your design supports your positioning, and your messaging feels true to your brand personality.

Visual identity built on brand strategy

Brand voice that reflects your personality and values

Cohesive design + copy that reinforces your value

Stronger impact across websites, socials, and print

Your message lands harder because your design and voice are working together.

Your Logo Clearly Reflects Your Business

If your brand feels stuck in the past, it’s time for a strategic refresh.

We modernise your identity without losing the recognition or credibility you’ve built, evolving your brand for who you are today and where you’re going.

Brand audit to identify what should stay or go

Logo refresh or redesign that aligns with your growth

Updated colours, fonts, or design elements as needed

Design flexibility for print, digital, and merchandise

Your brand identity reflects your current value and your future vision.

Share Your Website & Materials Without Embarrassment

If you’re cringing at your own brand, your audience probably is too.

We help you create a confident, polished identity that you’re proud to share with the world, online, in person, and on every platform.

Branded materials that look impressive and on-message

Updated design that aligns with your customer experience

Professional polish that builds trust and credibility

Confidence to promote your business anywhere

You show up with pride, knowing your brand identity reflects your best work.

Increase Brand Recognition and Recall

If people don’t remember your brand, they won’t return or refer.

We design identity systems that make your brand recognisable at a glance, across social feeds, inboxes, packaging, and presentations.

Distinctive logo and visual cues for easy recall

Brand style that reflects your industry and personality

Unified look across all brand touchpoints

Templates and visuals that boost familiarity

Your brand sticks in minds and stands out in markets.

A Forward-Thinking Brand Identity

If your business has evolved but your brand hasn’t, you risk outgrowing your image.

We bring your brand identity up to speed with your current offerings, audience, and ambitions so everything feels aligned and future-ready.

Identity evolution that reflects your growth stage

Refined design that speaks to your ideal audience

Flexible brand system that can scale with your business

Messaging alignment to match your visual voice

Your brand identity keeps up with your momentum and supports your next big move.

Yes, I Need Help with My Brand identity

Brand Identity Features

Visual Identity System

Custom logo design or logo refinement

Full logo suite (primary, secondary, icon, reversed, etc.)

Colour palette development (primary & secondary colours)

Typography selection (brand fonts for print & digital use)

Design elements (patterns, icons, backgrounds if applicable)

Brand Guidelines & Usage

Brand style guide (PDF or web-based)

Logo usage rules and spacing guidelines

Colour and typography usage instructions

Tone-of-voice overview and messaging cues

Image style guidance (photography/illustration)

Verbal Identity Essentials

Brand personality and voice definition

Sample messaging (taglines, mission, boilerplate copy)

Brand story or origin narrative (optional)

Communication tone and content guidance

Brand Asset Delivery

Logo files in all necessary formats (PNG, SVG, PDF, EPS, etc.)

Print-ready and web-ready assets

Favicon and social profile assets

Template starter kits (optional)

Optional Addons/Extras

Business card design

Social media profile branding

Presentation or pitch deck template

Email signature design

Branded marketing templates (flyers, brochures, etc.)

Creative direction for website or packaging design

Yes, I Need Help with My Brand Identity

Related Services

Explore all our branding services…

Branding Services

Ready to define, design and build a stronger brand from the ground up? Explore our Branding Services for SMEs.

Brand Strategy

Define your market position, audience, messaging, vision and more with our expert Brand Strategy Services.

Brand Identity

Bring your brand personality, voice and values to life through cohesive Brand Identity Services that connect.

Brand Design

Make your business instantly recognisable with a logo and brand assets that stand out. Explore our professional Brand Design Services.

Logo Design

Craft a striking and memorable visual mark with our custom Logo Design Services.

Business Card Design

Leave a lasting impression with premium Business Card Design & Printing that aligns with your brand.

Branded Marketing Materials

Ensure brand consistency across every touchpoint with professionally designed Branded Marketing Materials.

Brand Identity Services FAQs

What’s the difference between brand identity and brand strategy?

Brand strategy defines who you are, what you stand for, and how you’re positioned in the market. Brand identity is how that strategy is expressed visually and verbally through your logo, colours, fonts, tone of voice, and more.

What’s the difference between brand identity and brand design?

Brand identity is the full system of visual and verbal elements that represent your brand, your logo, colours, fonts, tone of voice, and more. Brand design refers to the actual creative execution of those elements (like designing your logo, business cards, or social media graphics). In short, identity is the system, and design is the craft that brings it to life.

Do I need brand identity services if I already have a logo?

If your logo is outdated, inconsistent, or doesn’t reflect your current business, a full brand identity system can help realign your visual presence and strengthen your credibility across all platforms.

What will I receive at the end of the project?

You’ll receive a complete set of brand assets, including your logo files (in all key formats), colour palette, typography system, and a brand style guide with clear usage rules to ensure consistency. Optional add-ons like social media templates or business cards can also be included.

Can you just design a logo without the full identity system?

While we believe strong logos work best as part of a cohesive brand system, we do offer logo-only design packages for startups or businesses with smaller budgets. You can always scale up later with additional assets.

How long does the brand identity process take?

Most projects take 2–4 weeks, depending on the scope. We’ll start with a discovery session to align on your goals and audience, and then guide you through concepts, revisions, and final asset delivery.

Can you help us roll out the new identity across our materials?

Yes! We can provide templates, design support, and even direct collaboration with your staff or printer. If needed, we can also help with brand rollout planning to ensure everything goes live smoothly and consistently.

Brand Identity Services Enquiry

* All initial calls are done via a 15 – 20 minute Zoom, Teams or Google Meet.
Face-to-face meetings can be arranged for project planning (Joburg Only).